Every business owner is puzzled when asked, “how do you target B2B clients? Surprisingly, this question is among the most searched topics on Google, especially from startups. But the answer is simple yet complex- understand your target audience. By having an in-depth understanding of your target market, you will tailor your products or services to
Having a strong online presence is crucial for any business, including B2B companies. With the majority of buyers turning to the internet to research and make purchasing decisions, it is more important than ever for B2B businesses to establish a solid online presence. The challenge however, is that B2B companies find a plethora of tips
While there it is imperative to take your business digital, the competition is too high. Too bad, the competition gets stronger, so now is the best time to face the competition. Running a business in a hyper-competitive market can be a demanding affair, especially when the arena of business is not consumer-focused but directed towards other
What do you think is the relationship between data analytics and marketing? Let me help you. Data analytics and marketing are like two peas in a pod. Imagine data analytics as the detective that gathers information about your customers—what they like, where they are, and what they need. This detective work is crucial because it